GO-TO-MARKET & COMMUNICATION STRATEGY
POSITIONING • CONTENT • COMMUNITY • CAMPAIGN
Bring strategy to life through communication, engagement and activation designed for the 50+ market.
FROM STRATEGY TO MARKET IMPACT
The Silver Generation requires a different approach from younger consumers. Building trust, relevance and long-term relationships requires a deeper understanding of how this audience consumes information, engages with brands and makes decisions.
SilverActif helps organizations translate strategy into effective go-to-market and communication plans designed specifically for the 50+ market.
OUR APPROACH
Replace the follower profile section with a framework.
POSITIONING
Define a compelling value proposition that resonates with the Silver Generation.
CONTENT
Develop relevant content that informs, inspires and builds trust.
COMMUNITY
Engage consumers through trusted communities and meaningful conversations.
CAMPAIGN
Activate through integrated communication programs that drive awareness, engagement and action.
WHAT WE HELP YOU DEVELOP
GO-TO-MARKET PLANNING
Launch with confidence.
COMMUNICATION STRATEGY
Build relevance and trust.
CONTENT STRATEGY
Create meaningful engagement.
COMMUNITY ENGAGEMENT
Connect with consumers through shared interests and conversations.
KOL & INFLUENCER STRATEGY
Leverage trusted voices within the Silver market.
CAMPAIGN DEVELOPMENT
Turn strategy into action.
ACTIVATION ECOSYSTEM
Powered by an Integrated Silver Ecosystem
SilverActif combines strategic expertise with access to channels, communities and partnerships that help brands engage the 50+ market more effectively.
CountUp Community
200,000+ followers
Influencer Network
Silver KOLs & content creators
Workshops & Events
Consumer engagement andactivation
Media & PR
Reach and credibility building
ACTIVATION CAPABILITIES
BRANDED CONTENT
HOW TO TALK AND ENGAGE
We create relevant, insightful and inspired content to engage and drive call to action
REVIEW
PRODUCT AND SERVICE REVIEW
We curate and review products and services that meet the special needs of the silver gen.
INFLUENCER
50+ KOL AND KOC MANAGEMENT
We work with influencers and clients to design and execute the influencer marketing.
EVENT & WORKSHOP
ACTIVATE YOUR BRAND WITH SILVER GEN
We create fun, upskill and specially designed event/workshop for silver gen
MEDIA & PR
WHERE AND HOW TO REACH
We help buying and optimizing media to better reach and signal for silver audiences
WHY IT WORKS
Trust Matters More Than Reach
The Silver Generation is less influenced by trends and more influenced by relevance, credibility and trusted recommendations.
Our approach combines strategy, content, community and activation to help brands build meaningful relationships with 50+ consumers.
for more information, please contact
CLIENT SERVICE TEAM
Raiwin (YUI) Sawatdikul
097 194 4656
raiwin.countup@gmail.com
CountUp Platforms
มีผู้ติดตามมากกว่า
FOLLOWER PROFILE
BKK vs. UPC
IS 30:70
OUR FOLLOWERS
MOST FOLLOW
Silver Generation 45 + (More Than 80%)
55%
Follower Female 45 +
BKK 30 vs. UPC 70
